Before any product is made there needs to be an audience for this. In film companies such as FAME and organisations such as Arts Council/Target Group Index do research into film products through surveying audiences at cinema's to understanding trends in the market.
What we’ve found is that the audience for DJango unchained come under several categories, age above 18 as this is what it was rated, fans of films by Quentin Tarantino/ starring Jamie Foxx and fans of the action, drama and historical calibre. They are mostly mainstreamers and fit the psychographic of reformers; those who seek for enlightenment. This is relevant as this film is based on historical events with gore and action enhanced by director Tarantino.
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