Monday, 20 March 2017

Focus Group & FEEDBACK

Dani




To gather both a questionnaire, focus group could be used comparing D’JANGO UNCHAINED & Avengers: Age Of Ultron. (action/entertainment)


These are the questions we asked or focus group of college students:

Qualitative Audience research (Opinions) FOCUS GROUP
How old are you guys?
Do you read comic books? Are you a Fan of Marvel?
Provided with facts 'highest grossing' avengers in marvel universe franchise.
What do you think of the ensemble, was it fairly represented?

What genres did D'jango Unchained explore?
Did any opinions prior change after watching it? Has it taught you anything new?

We proposed questions to our focus group finding out the type of audience that has watched both films we are researching (Django Unchained & Avengers: Age of Ultron). The feedback we received was helpful to the extent it helped distinguish the audience in mind from producers and director Quentin Tarantino from our selected group, we found out that the target audience can start from those at the age of 18 through to mid 30s. They enjoyed the themes in the film and found it did it justice for the film; 'Every moment had different elements, it was done to a good level and made sense, action, comedy and romance. An individual raised the point 'It's good to see a black freeman that actually exists, and to be married as well'.

'Alot of action movies never really explore the emotional side to it, The emotion and connection between the husband and wife, there's a lot to the film.'
 'We judge characters from the actors previous films. Would rate avengers 4.7 D'jango Unchained 5.'
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