Before any product is made there needs to be an audience for this. In film companies such as FAME and organisations such as Arts Council/Target Group Index do research into film products through surveying audiences at cinema's to understanding trends in the market.
What we’ve found is that the audience for DJango unchained come under several categories, age above 18 as this is what it was rated, fans of films by Quentin Tarantino/ starring Jamie Foxx and fans of the action, drama and historical calibre. They are mostly mainstreamers and fit the psychographic of reformers; those who seek for enlightenment. This is relevant as this film is based on historical events with gore and action enhanced by director Tarantino.
Friday, 31 March 2017
Monday, 20 March 2017
Focus Group & FEEDBACK
Dani
We proposed questions to our focus group finding out the type of audience that has watched both films we are researching (Django Unchained & Avengers: Age of Ultron). The feedback we received was helpful to the extent it helped distinguish the audience in mind from producers and director Quentin Tarantino from our selected group, we found out that the target audience can start from those at the age of 18 through to mid 30s. They enjoyed the themes in the film and found it did it justice for the film; 'Every moment had different elements, it was done to a good level and made sense, action, comedy and romance. An individual raised the point 'It's good to see a black freeman that actually exists, and to be married as well'.
'Alot of action movies never really explore the emotional side to it, The emotion and connection between the husband and wife, there's a lot to the film.'
'We judge characters from the actors previous films. Would rate avengers 4.7 D'jango Unchained 5.'
.
To gather both a questionnaire, focus group could be used comparing D’JANGO UNCHAINED & Avengers: Age Of Ultron. (action/entertainment)
These are the questions we asked or focus group of college students:
Qualitative Audience research (Opinions) FOCUS GROUP
How old are you guys?
Do you read comic books? Are you a Fan of Marvel?
Provided with facts 'highest grossing' avengers in marvel universe franchise.
What do you think of the ensemble, was it fairly represented?
What genres did D'jango Unchained explore?
Did any opinions prior change after watching it? Has it taught you anything new?
Do you read comic books? Are you a Fan of Marvel?
Provided with facts 'highest grossing' avengers in marvel universe franchise.
What do you think of the ensemble, was it fairly represented?
What genres did D'jango Unchained explore?
Did any opinions prior change after watching it? Has it taught you anything new?
We proposed questions to our focus group finding out the type of audience that has watched both films we are researching (Django Unchained & Avengers: Age of Ultron). The feedback we received was helpful to the extent it helped distinguish the audience in mind from producers and director Quentin Tarantino from our selected group, we found out that the target audience can start from those at the age of 18 through to mid 30s. They enjoyed the themes in the film and found it did it justice for the film; 'Every moment had different elements, it was done to a good level and made sense, action, comedy and romance. An individual raised the point 'It's good to see a black freeman that actually exists, and to be married as well'.
'Alot of action movies never really explore the emotional side to it, The emotion and connection between the husband and wife, there's a lot to the film.'
'We judge characters from the actors previous films. Would rate avengers 4.7 D'jango Unchained 5.'
.
Tuesday, 14 March 2017
Unit 6: Critical Approaches ASSIGNMENT 1
Task 1 - Audience Research
Gather Statistical data of product/s D'JANGO UNCHAINED (allow to reference to when getting audience feedback) - ZAK
Design research method - Primary Research (Myself & Timi Questionnaire)
Focus Group feedback / Synopsis of research for Django and Avengers ME
1a: Qualitative and Quantitative research
Qualitative - Focus Group - D'jango Unchained Vs Avengers
Quantitative - Questionnaire
1- explain/define who how they made it for their audience (companies who research into finding out the audience before film is made) (synopsis, summary)
2 - Apply from all research to define into Presenting audience (REPORT Presentation)
Gather Statistical data of product/s D'JANGO UNCHAINED (allow to reference to when getting audience feedback) - ZAK
Design research method - Primary Research (Myself & Timi Questionnaire)
Focus Group feedback / Synopsis of research for Django and Avengers ME
1a: Qualitative and Quantitative research
Qualitative - Focus Group - D'jango Unchained Vs Avengers
Quantitative - Questionnaire
1- explain/define who how they made it for their audience (companies who research into finding out the audience before film is made) (synopsis, summary)
2 - Apply from all research to define into Presenting audience (REPORT Presentation)
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