Sunday, 11 June 2017
Tuesday, 30 May 2017
GAME PLAY: Response and Behaviour NOTES
GTA V
Grand Theft Auto is a MATURE 17+ rated game that centres around doing missions which involve violence, alcohol and drugs, shooting, prostitution.. who would want to play? But it all depends on how you as an individual play the game
advertisement campaign> Outcome/Behaviours
Working individually, learners will research effects of ‘shooting’ computer games on 16-18 year olds.
- Construct a questionnaire
- Apply questionnaire
Grand Theft Auto is a MATURE 17+ rated game that centres around doing missions which involve violence, alcohol and drugs, shooting, prostitution.. who would want to play? But it all depends on how you as an individual play the game
advertisement campaign> Outcome/Behaviours
Working individually, learners will research effects of ‘shooting’ computer games on 16-18 year olds.
Learners will:
- Read handouts on the background
literature
- Collate and analyse information gathered.
- Prepare presentation
- Create a ‘Vlog’ for a game’s
blog on effects of ‘shoot-em-up’ games on 16-18 year olds
A ARTICLE !
A ARTICLE !
The following points are to
be researched and explained in your presentation & vlog;
- Audience theory; passive or
active consumption, hypodermic needle model, uses and gratifications theory
- Responses; negotiated,
preferred, oppositional, participatory
- Effect debate; effects of
exposure to explicit sexual or violent content, effects of advertising.
The advertising campaign was well planned, advertised and executed due to the reputation of the game and 'Rockstar' there was a lot of speculation from the moment they indicated the game release date (17th September 2013) a year prior. Within the campaign, Grand Theft auto social media accounts such as Facebook/ Twitter dropped consistent iconography as this was largely home to their audience of gamers. Youtube is one of gamers biggest hosts as well as forums, before the game dropped there were reviews and hypotheses in the mix to keep the buzz around. From TV Advertisements to poster billboards, Social Media advertisement and Print/ magazine adverts they had spent over £170 Million to make and market within the world, according to huffington post.
https://www.youtube.com/watch?v=pwpNdO518WQ
Audience theories identified in the advertising campaign included passive or active consumption as there was a TV advert shown worldwide including the UK and in cinemas during 2013 as well as artwork/content shared throughout social media - for gamers this would appear in their feed based on their likes but for non fans it could be seen via what is trending and retweeted by their peers as well as GTA 5 Youtube adverts before videos. The hypodermic needle model relates in more than one way - throughout the entire campaign, throughout the entire game and by the amount of advertising. Firstly information on the game was dropped constructively slowly unveiling each character
http://www.huffingtonpost.co.uk/2013/09/09/gta-5-budget-most-expensive_n_3892602.html
From my questionnaire 15 - 20 olds play the game and all responses showed that the audience know the Game Rating of 17+ and mostly playing twice a week because they Enjoy playing the game.
Effects
Debates - There are no female roles (less female game players) but 3 main male characters, I play as male, myself a female. The uses and gratifications theory relates to what people do with the media, for this case what impact/ what the audience who play GTA 5 can take away from this, linking this to the question 'Have you discovered/Learnt anything from playing? (Gang Violence, Sexual Content)' I had asked on my questionnaire in which I received varied answers. This game includes violence, sexual content and illegal jobs this game enables players to learn about other ways to make money and how easy and simple it is to carry out. They are able to do 3 unlawful things eg. Stealing cars, Running people over to take their money and crash into other cars) before they are chased by the Los santos cops and just have to drive as far away as possible in conjunction to this the character could also get shot and crash to the extent of death, (insert wasted..) in which they have to pay a hospital bill to come back alive. The missions all include forms of shooting and killing in order to own a place or gain a lot of money and respect, the game is well created with a lot of attention to detail but graphical in the sense of blood splatting, shooting and when killing individuals they lay on the ground and can be run into - this is the same the animals in the game. They include Coyotes, Dogs and mountain Lions.
Grand Theft Auto is a brand and therefore have an established look and a theme. This has inspired artwork for artists and even to the extent of a music video 'Santan Dave' https://www.youtube.com/watch?v=9VAsCZLW4vk which is shot in the locations in LA (Los Santos GTA) and the same font.
The advertising campaign was well planned, advertised and executed due to the reputation of the game and 'Rockstar' there was a lot of speculation from the moment they indicated the game release date (17th September 2013) a year prior. Within the campaign, Grand Theft auto social media accounts such as Facebook/ Twitter dropped consistent iconography as this was largely home to their audience of gamers. Youtube is one of gamers biggest hosts as well as forums, before the game dropped there were reviews and hypotheses in the mix to keep the buzz around. From TV Advertisements to poster billboards, Social Media advertisement and Print/ magazine adverts they had spent over £170 Million to make and market within the world, according to huffington post.
https://www.youtube.com/watch?v=pwpNdO518WQ
Audience theories identified in the advertising campaign included passive or active consumption as there was a TV advert shown worldwide including the UK and in cinemas during 2013 as well as artwork/content shared throughout social media - for gamers this would appear in their feed based on their likes but for non fans it could be seen via what is trending and retweeted by their peers as well as GTA 5 Youtube adverts before videos. The hypodermic needle model relates in more than one way - throughout the entire campaign, throughout the entire game and by the amount of advertising. Firstly information on the game was dropped constructively slowly unveiling each character
http://www.huffingtonpost.co.uk/2013/09/09/gta-5-budget-most-expensive_n_3892602.html
From my questionnaire 15 - 20 olds play the game and all responses showed that the audience know the Game Rating of 17+ and mostly playing twice a week because they Enjoy playing the game.
Effects
Debates - There are no female roles (less female game players) but 3 main male characters, I play as male, myself a female. The uses and gratifications theory relates to what people do with the media, for this case what impact/ what the audience who play GTA 5 can take away from this, linking this to the question 'Have you discovered/Learnt anything from playing? (Gang Violence, Sexual Content)' I had asked on my questionnaire in which I received varied answers. This game includes violence, sexual content and illegal jobs this game enables players to learn about other ways to make money and how easy and simple it is to carry out. They are able to do 3 unlawful things eg. Stealing cars, Running people over to take their money and crash into other cars) before they are chased by the Los santos cops and just have to drive as far away as possible in conjunction to this the character could also get shot and crash to the extent of death, (insert wasted..) in which they have to pay a hospital bill to come back alive. The missions all include forms of shooting and killing in order to own a place or gain a lot of money and respect, the game is well created with a lot of attention to detail but graphical in the sense of blood splatting, shooting and when killing individuals they lay on the ground and can be run into - this is the same the animals in the game. They include Coyotes, Dogs and mountain Lions.
Grand Theft Auto is a brand and therefore have an established look and a theme. This has inspired artwork for artists and even to the extent of a music video 'Santan Dave' https://www.youtube.com/watch?v=9VAsCZLW4vk which is shot in the locations in LA (Los Santos GTA) and the same font.
Thursday, 25 May 2017
Tuesday, 9 May 2017
Wednesday, 26 April 2017
Unit 6: Critical Approaches ASSIGNMENT 2 - Websites
The website I am analysing is Boohoo.com, a unisex online discounted shopping site. Their audience is 16-24 years but has a secondary of 24-30 years as their clothing is fast fashion, quickly updated and quite cheap for the student market; as well as doing a lot of offers and promos for Uni Students.
Saturday, 22 April 2017
Friday, 31 March 2017
Synopsis - Audience Research
Before any product is made there needs to be an audience for this. In film companies such as FAME and organisations such as Arts Council/Target Group Index do research into film products through surveying audiences at cinema's to understanding trends in the market.
What we’ve found is that the audience for DJango unchained come under several categories, age above 18 as this is what it was rated, fans of films by Quentin Tarantino/ starring Jamie Foxx and fans of the action, drama and historical calibre. They are mostly mainstreamers and fit the psychographic of reformers; those who seek for enlightenment. This is relevant as this film is based on historical events with gore and action enhanced by director Tarantino.
Monday, 20 March 2017
Focus Group & FEEDBACK
Dani
We proposed questions to our focus group finding out the type of audience that has watched both films we are researching (Django Unchained & Avengers: Age of Ultron). The feedback we received was helpful to the extent it helped distinguish the audience in mind from producers and director Quentin Tarantino from our selected group, we found out that the target audience can start from those at the age of 18 through to mid 30s. They enjoyed the themes in the film and found it did it justice for the film; 'Every moment had different elements, it was done to a good level and made sense, action, comedy and romance. An individual raised the point 'It's good to see a black freeman that actually exists, and to be married as well'.
'Alot of action movies never really explore the emotional side to it, The emotion and connection between the husband and wife, there's a lot to the film.'
'We judge characters from the actors previous films. Would rate avengers 4.7 D'jango Unchained 5.'
.
To gather both a questionnaire, focus group could be used comparing D’JANGO UNCHAINED & Avengers: Age Of Ultron. (action/entertainment)
These are the questions we asked or focus group of college students:
Qualitative Audience research (Opinions) FOCUS GROUP
How old are you guys?
Do you read comic books? Are you a Fan of Marvel?
Provided with facts 'highest grossing' avengers in marvel universe franchise.
What do you think of the ensemble, was it fairly represented?
What genres did D'jango Unchained explore?
Did any opinions prior change after watching it? Has it taught you anything new?
Do you read comic books? Are you a Fan of Marvel?
Provided with facts 'highest grossing' avengers in marvel universe franchise.
What do you think of the ensemble, was it fairly represented?
What genres did D'jango Unchained explore?
Did any opinions prior change after watching it? Has it taught you anything new?
We proposed questions to our focus group finding out the type of audience that has watched both films we are researching (Django Unchained & Avengers: Age of Ultron). The feedback we received was helpful to the extent it helped distinguish the audience in mind from producers and director Quentin Tarantino from our selected group, we found out that the target audience can start from those at the age of 18 through to mid 30s. They enjoyed the themes in the film and found it did it justice for the film; 'Every moment had different elements, it was done to a good level and made sense, action, comedy and romance. An individual raised the point 'It's good to see a black freeman that actually exists, and to be married as well'.
'Alot of action movies never really explore the emotional side to it, The emotion and connection between the husband and wife, there's a lot to the film.'
'We judge characters from the actors previous films. Would rate avengers 4.7 D'jango Unchained 5.'
.
Tuesday, 14 March 2017
Unit 6: Critical Approaches ASSIGNMENT 1
Task 1 - Audience Research
Gather Statistical data of product/s D'JANGO UNCHAINED (allow to reference to when getting audience feedback) - ZAK
Design research method - Primary Research (Myself & Timi Questionnaire)
Focus Group feedback / Synopsis of research for Django and Avengers ME
1a: Qualitative and Quantitative research
Qualitative - Focus Group - D'jango Unchained Vs Avengers
Quantitative - Questionnaire
1- explain/define who how they made it for their audience (companies who research into finding out the audience before film is made) (synopsis, summary)
2 - Apply from all research to define into Presenting audience (REPORT Presentation)
Gather Statistical data of product/s D'JANGO UNCHAINED (allow to reference to when getting audience feedback) - ZAK
Design research method - Primary Research (Myself & Timi Questionnaire)
Focus Group feedback / Synopsis of research for Django and Avengers ME
1a: Qualitative and Quantitative research
Qualitative - Focus Group - D'jango Unchained Vs Avengers
Quantitative - Questionnaire
1- explain/define who how they made it for their audience (companies who research into finding out the audience before film is made) (synopsis, summary)
2 - Apply from all research to define into Presenting audience (REPORT Presentation)
Friday, 17 February 2017
Production SOCIAL CHALLENGE
7/2/17
Our group set up swiftly and were all set in places to do a run through before filming the show, the contestants had to film their segments before going live so we were able to add them in production and so there was no issues while in production.
While doing the run through myself as Director and vison mixer discovered the panning shots of the host did not work 100% of the time for the show and so we left the shots as a static shot and crossed over to each camera when the shot was set up well. We made do without a 3rd camera man on set which is why it was much easier to film static shots, this issue was rectified before starting filming.
As a group the production during the run through was okay, everybody knew what was happening but a few issues discovered were Sound - Music not being played at correct time, Floor - Audience applause happening late/ Contestants talking when should not be.
We corrected in feedback this before filming the production of the show we added the college logo to the tables and round cards for the host, also making sure Zak(sound) had the music up and ready before press to play, the lights were in sync and I was able to count down to the vision mix desk during breaks and live game timing. I announced throughout the show to floor manager (Maarya) to gesture to the contestants to not move around to much on camera, the being said we would change shot on the vision mixer if this occured throughout the show.
My role in directing was successful as we finished the game on time including all parts, the contestants and crew all knew what they were doing as much as I could help. I felt I gave a lot to the team answering questions and making sure they were able to understand what I wanted. An area I could improve on would be to communicate better with the other side maybe by holding a small meeting rather than mentioning information before we begin to shoot. Overall the game show came together well once we corrected our mishaps.
We corrected in feedback this before filming the production of the show we added the college logo to the tables and round cards for the host, also making sure Zak(sound) had the music up and ready before press to play, the lights were in sync and I was able to count down to the vision mix desk during breaks and live game timing. I announced throughout the show to floor manager (Maarya) to gesture to the contestants to not move around to much on camera, the being said we would change shot on the vision mixer if this occured throughout the show.
My role in directing was successful as we finished the game on time including all parts, the contestants and crew all knew what they were doing as much as I could help. I felt I gave a lot to the team answering questions and making sure they were able to understand what I wanted. An area I could improve on would be to communicate better with the other side maybe by holding a small meeting rather than mentioning information before we begin to shoot. Overall the game show came together well once we corrected our mishaps.
Wednesday, 15 February 2017
Tuesday, 31 January 2017
Practise Production 3 - SOCIAL CHALLENGE
To begin I had all videos and pictures synced to the vision mixer via AirDrop, the first issue we had was the application not being updated for our content.
As director I continued in order not to waste time. I didn't start till the floor manager confirmed all was ready then we began.
Our run through went very well but our show was 11 minutes long. We had 3 games rather than 4 and did 2 rounds in the first game. Next time we shall do all games and rounds and play in the videos and images sent from their ipad.
We then had a feedback meeting at the end of production, issues mentioned were
Myself and Keeley- Keeley now has the Teleprompter role and PA timing of show we went over the script to break down timings and now reached 18 minutes giving us more time and time to add in an advert.
As director I continued in order not to waste time. I didn't start till the floor manager confirmed all was ready then we began.
Our run through went very well but our show was 11 minutes long. We had 3 games rather than 4 and did 2 rounds in the first game. Next time we shall do all games and rounds and play in the videos and images sent from their ipad.
We then had a feedback meeting at the end of production, issues mentioned were
- To use the ident in live vision mix
- To stick to the time of script (added Changes)
Myself and Keeley- Keeley now has the Teleprompter role and PA timing of show we went over the script to break down timings and now reached 18 minutes giving us more time and time to add in an advert.
Tuesday, 17 January 2017
Practise Production 3 - SOCIAL CHALLENGE
I began it with a small briefing on those in my group on their roles and the updates from the last time we rehearsed.
Such as cameramen and the new roles which had changed due to complications of added sound.
Victor - Sound Mixer
Keeley - PA
We ran through the game show twice, I began the show once receiving the all clear from the floor manager via my mic system.
We started with the music and lights which is being recorded separately on the mixing desk, I had to communicate with floor manager and camera men for when to begin speaking. Any changes and to keep the look of the show the same.
The challenge of this show was to keep a focus on the sound as the cast kept moving the ipad and created a noise. We made sure it was useable for them.
The issues to fix would be to make sure the tasks are done before filming and sent to put in the vision mixer, the logo and keep to the sound secure. We would need to find out how to record and sync up the show as a whole with the edits recording live.
Such as cameramen and the new roles which had changed due to complications of added sound.
Victor - Sound Mixer
Keeley - PA
We ran through the game show twice, I began the show once receiving the all clear from the floor manager via my mic system.
We started with the music and lights which is being recorded separately on the mixing desk, I had to communicate with floor manager and camera men for when to begin speaking. Any changes and to keep the look of the show the same.
The challenge of this show was to keep a focus on the sound as the cast kept moving the ipad and created a noise. We made sure it was useable for them.
The issues to fix would be to make sure the tasks are done before filming and sent to put in the vision mixer, the logo and keep to the sound secure. We would need to find out how to record and sync up the show as a whole with the edits recording live.
Wednesday, 11 January 2017
Practise Production - SOCIAL CHALLENGE
Week 10 - 04/10/17 9:00am
|
This was our first time in the TV studio we practice our show. In the beginning we didn’t have the script and right papers so next week we must be prepared. Also everyone needs to know their roles and discuss with the group if you want to change it. As we had a issue with one of the crew member of a confusion of their role.
Just a reminder of your job roles - However this is will but do discuss it with the group.
Director - Dani
Vision Mixer - Berfin
Floor Manager - Maarya
Cam 1 - Timi
Cam 2 (Main)- Vic
Cam 3 - Abi
Sound - Zak
Lighting/ Teleprompter - Chai ann
Tech/Monitor - Keeley
|
After our run through in the studio we had a short meeting discussing issues and corrections for the next step.
ISSUES MENTIONED:
- 4th Ipad Vision Mix, not to click off the app
- Teleprompter up and running to practise with - Host to learn his parts also
- Cameramen need to study shot list
FEEDBACK:
- Sound - separate sound, get a jingle
- Get footage from Ipad/Saved
- Handheld camera to get shots of guests on their game and ipad.
Practise Production - SOCIAL CHALLENGE
Run through in the STUDIO
This was another runthrough for our group Social Challenge.
We began to set up, the tripods, Ipads, set of tables and chairs. Once this was sorted I then spoke to all members separately to clarify what I wanted, I directed the cameramen to the exact shot I wanted on the actual screen. In order to do this a shot list was given to each camera operator which we had i this session. My floor manager was there on hand liaising with the team and sound/lighting people
After this I then had to take it into my hands to show the sound and lighting people what was needed and how to use the equipment such as the lighting person, just to get the fade in and out after setting up the lights to the right level; just by bringing down the grand master. Similarly to the applause on sound, by bringing down the volume level for a nice fade out which sounded much better than an abrupt end.
The guests, host and game were running smoothly and so was cameramen and vision mix. The issue I had was the continuity of shots and the angles for all 3 cameras this was due to the levels of the tripods next time we will make sure to keep them at the closest level as they are not all the same make. An idea we had was to save the actual videos and content made and edit in post production just the same as the sound.
This was another runthrough for our group Social Challenge.
We began to set up, the tripods, Ipads, set of tables and chairs. Once this was sorted I then spoke to all members separately to clarify what I wanted, I directed the cameramen to the exact shot I wanted on the actual screen. In order to do this a shot list was given to each camera operator which we had i this session. My floor manager was there on hand liaising with the team and sound/lighting people
After this I then had to take it into my hands to show the sound and lighting people what was needed and how to use the equipment such as the lighting person, just to get the fade in and out after setting up the lights to the right level; just by bringing down the grand master. Similarly to the applause on sound, by bringing down the volume level for a nice fade out which sounded much better than an abrupt end.
The guests, host and game were running smoothly and so was cameramen and vision mix. The issue I had was the continuity of shots and the angles for all 3 cameras this was due to the levels of the tripods next time we will make sure to keep them at the closest level as they are not all the same make. An idea we had was to save the actual videos and content made and edit in post production just the same as the sound.
10/1/17
Monday, 9 January 2017
Practise Production - SOCIAL CHALLENGE
In this session, we were shown how to use 'MULTICAM-REC' via our ipad on a multicam set up of 4 IPADS.
3 Cameras and 1 Visual Mixer display.
1 for a Teleprompter.
I learnt how to setup the monitors syncing them up via a network server once connected we then had a go on filming and vision mixing. It was clear on how to use and as director I picked it up quite quickly. The 3 cameramen were able to look at the software to become more aware of it. In order to go live you have to tap to preview then double tap to select it.
3 Cameras and 1 Visual Mixer display.
1 for a Teleprompter.
I learnt how to setup the monitors syncing them up via a network server once connected we then had a go on filming and vision mixing. It was clear on how to use and as director I picked it up quite quickly. The 3 cameramen were able to look at the software to become more aware of it. In order to go live you have to tap to preview then double tap to select it.
4/1/17
Wednesday, 4 January 2017
Practise Production - SOCIAL CHALLENGE
This was the first day in the studio, I began with setting up the set using what was available for the time being to get a good idea. Then we selected our cast for the show, I held a small meeting discussing with everyone involved with the structure and content for the show.
As director for the show, I made sure everyone was in their place for the practise run including all 3 cameramen with their ipads collecting shots. We practised with the lighting and spacing on set which all worked out well.
Issues that occurred were having 2 other people in the team on board with their roles, we corrected this by doing a run through. Also, the HDMI with the ipad would need to be sorted whether we edit in the footage after or allow the guest to plug it into their ipad.
As director for the show, I made sure everyone was in their place for the practise run including all 3 cameramen with their ipads collecting shots. We practised with the lighting and spacing on set which all worked out well.
Issues that occurred were having 2 other people in the team on board with their roles, we corrected this by doing a run through. Also, the HDMI with the ipad would need to be sorted whether we edit in the footage after or allow the guest to plug it into their ipad.
3/1/17
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