Unit 6: Critical Approaches ASSIGNMENT 2 - Websites

The website I am analysing is Boohoo.com, a unisex online discounted shopping site. Their audience is 16-24 years but has a secondary of 24-30 years as their clothing is fast fashion, quickly updated and quite cheap for the student market; as well as doing a lot of offers and promos for Uni Students.  

 

 

Task 2: UNIT 6 Critical Approaches

Synopsis - Audience Research

Before any product is made there needs to be an audience for this. In film companies such as FAME and organisations such as Arts Council/Target Group Index do research into film products through surveying audiences at cinema's to understanding trends in the market.

What we’ve found is that the audience for DJango unchained come under several categories, age above 18 as this is what it was rated, fans of films by Quentin Tarantino/ starring Jamie Foxx and fans of the action, drama and historical calibre. They are mostly mainstreamers and fit the psychographic of reformers; those who seek for enlightenment. This is relevant as this film is based on historical events with gore and action enhanced by director Tarantino.

Task 1 - Evidence Of Research (Analysis)

Focus Group & FEEDBACK

Dani

To gather both a questionnaire, focus group could be used comparing D’JANGO UNCHAINED & Avengers: Age Of Ultron. (action/entertainment)

These are the questions we asked or focus group of college students:

Qualitative Audience research (Opinions) FOCUS GROUP

How old are you guys?
Do you read comic books? Are you a Fan of Marvel?
Provided with facts 'highest grossing' avengers in marvel universe franchise.
What do you think of the ensemble, was it fairly represented?

What genres did D'jango Unchained explore?
Did any opinions prior change after watching it? Has it taught you anything new?

We proposed questions to our focus group finding out the type of audience that has watched both films we are researching (Django Unchained & Avengers: Age of Ultron). The feedback we received was helpful to the extent it helped distinguish the audience in mind from producers and director Quentin Tarantino from our selected group, we found out that the target audience can start from those at the age of 18 through to mid 30s. They enjoyed the themes in the film and found it did it justice for the film; 'Every moment had different elements, it was done to a good level and made sense, action, comedy and romance. An individual raised the point 'It's good to see a black freeman that actually exists, and to be married as well'.

'Alot of action movies never really explore the emotional side to it, The emotion and connection between the husband and wife, there's a lot to the film.'
 'We judge characters from the actors previous films. Would rate avengers 4.7 D'jango Unchained 5.'
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Unit 6: Critical Approaches ASSIGNMENT 1

Task 1 - Audience Research


Gather Statistical data of product/s D'JANGO UNCHAINED (allow to reference to when getting audience feedback) - ZAK
Design research method - Primary Research (Myself & Timi Questionnaire)
Focus Group feedback / Synopsis of research for Django and Avengers  ME

1a: Qualitative and Quantitative research
Qualitative - Focus Group   - D'jango Unchained Vs Avengers
Quantitative - Questionnaire

1- explain/define who how they made it for their audience (companies who research into finding out the audience before film is made) (synopsis, summary)
2 - Apply from all research to define into Presenting audience (REPORT Presentation)

Production SOCIAL CHALLENGE

7/2/17

Our group set up swiftly and were all set in places to do a run through before filming the show, the contestants had to film their segments before going live so we were able to add them in production and so there was no issues while in production.

While doing the run through myself as Director and vison mixer discovered the panning shots of the host did not work 100% of the time for the show and so we left the shots as a static shot and crossed over to each camera when the shot was set up well. We made do without a 3rd camera man on set which is why it was much easier to film static shots, this issue was rectified before starting filming.

As a group the production during the run through was okay, everybody knew what was happening but a few issues discovered were Sound - Music not being played at correct time, Floor - Audience applause happening late/ Contestants talking when should not be.
We corrected in feedback this before filming the production of the show we added the college logo to the tables and round cards for the host, also making sure Zak(sound) had the music up and ready before press to play, the lights were in sync and I was able to count down to the vision mix desk during breaks and live game timing. I announced throughout the show to floor manager (Maarya) to gesture to the contestants to not move around to much on camera, the being said we would change shot on the vision mixer if this occured throughout the show.

My role in directing was successful as we finished the game on time including all parts, the contestants and crew all knew what they were doing as much as I could help. I felt I gave a lot to the team answering questions and making sure they were able to understand what I wanted. An area I could improve on would be to communicate better with the other side maybe by holding a small meeting rather than mentioning information before we begin to shoot. Overall the game show came together well once we corrected our mishaps.