Unit 23: MultiCamProduction

GTA V

Grand Theft Auto is a MATURE 17+ rated game that centres around doing missions which involve violence, alcohol and drugs, shooting, prostitution.. who would want to play? But it all depends on how you as an individual play the game
advertisement campaign> Outcome/Behaviours

Working individually, learners will research effects of ‘shooting’ computer games on 16-18 year olds.

Learners will:

- Read handouts on the background literature

~~- Construct a questionnaire~~

- ~~Apply questionnaire~~

- Collate and analyse information gathered.

- Prepare presentation

- Create a ‘Vlog’ for a game’s blog on effects of ‘shoot-em-up’ games on 16-18 year olds
A ARTICLE !

The following points are to be researched and explained in your presentation & vlog;

- Audience theory; passive or active consumption, hypodermic needle model, uses and gratifications theory

- Responses; negotiated, preferred, oppositional, participatory

- Effect debate; effects of exposure to explicit sexual or violent content, effects of advertising.

The advertising campaign was well planned, advertised and executed due to the reputation of the game and 'Rockstar' there was a lot of speculation from the moment they indicated the game release date (17th September 2013) a year prior. Within the campaign, Grand Theft auto social media accounts such as Facebook/ Twitter dropped consistent iconography as this was largely home to their audience of gamers. Youtube is one of gamers biggest hosts as well as forums, before the game dropped there were reviews and hypotheses in the mix to keep the buzz around. From TV Advertisements to poster billboards, Social Media advertisement and Print/ magazine adverts they had spent over £170 Million to make and market within the world, according to huffington post.

https://www.youtube.com/watch?v=pwpNdO518WQ

Audience theories identified in the advertising campaign included passive or active consumption as there was a TV advert shown worldwide including the UK and in cinemas during 2013 as well as artwork/content shared throughout social media - for gamers this would appear in their feed based on their likes but for non fans it could be seen via what is trending and retweeted by their peers as well as GTA 5 Youtube adverts before videos. The hypodermic needle model relates in more than one way - throughout the entire campaign, throughout the entire game and by the amount of advertising. Firstly information on the game was dropped constructively slowly unveiling each character

http://www.huffingtonpost.co.uk/2013/09/09/gta-5-budget-most-expensive_n_3892602.html

From my questionnaire 15 - 20 olds play the game and all responses showed that the audience know the Game Rating of 17+ and mostly playing twice a week because they Enjoy playing the game.

Effects
Debates - There are no female roles (less female game players) but 3 main male characters, I play as male, myself a female. The uses and gratifications theory relates to what people do with the media, for this case what impact/ what the audience who play GTA 5 can take away from this, linking this to the question 'Have you discovered/Learnt anything from playing? (Gang Violence, Sexual Content)' I had asked on my questionnaire in which I received varied answers. This game includes violence, sexual content and illegal jobs this game enables players to learn about other ways to make money and how easy and simple it is to carry out. They are able to do 3 unlawful things eg. Stealing cars, Running people over to take their money and crash into other cars) before they are chased by the Los santos cops and just have to drive as far away as possible in conjunction to this the character could also get shot and crash to the extent of death, (insert wasted..) in which they have to pay a hospital bill to come back alive. The missions all include forms of shooting and killing in order to own a place or gain a lot of money and respect, the game is well created with a lot of attention to detail but graphical in the sense of blood splatting, shooting and when killing individuals they lay on the ground and can be run into - this is the same the animals in the game. They include Coyotes, Dogs and mountain Lions.
Grand Theft Auto is a brand and therefore have an established look and a theme. This has inspired artwork for artists and even to the extent of a music video 'Santan Dave' https://www.youtube.com/watch?v=9VAsCZLW4vk which is shot in the locations in LA (Los Santos GTA) and the same font.